Keyword Research & Analysis

If your search engine optimisation campaign is to succeed you will need to target the right keyword phrases. Incorrect targeted keyword phrases may increase visitor traffic to your site but the conversions to sale will be low. Choosing the wrong keyword phrases may also result in zero visitor traffic.

Studies through Internet searching and usage show that most people use two words or more in a search. This is why keyword phrases are more important than keywords.

For example, if you are in the business of selling digital photography equipment, digital photography is a keyword phrase. The single keyword digital or photography would show a complete different set of search results.

At web-topia we use the following strategy to identify keyword phrases:

1. Identify your business, products or services and the target audience.
2. Identify the general keyword phrases for your target audience.
3. Identify specific keyword phrases for your business, products or services using the general keyword phrases for your target audience.

This analysis process, performed at the beginning of a search engine optimisation campaign should identify all the keyword phrases that are important to your business, products, and services.

Our approach is both comprehensive and consultative and we welcome client involvement during analysis as we consult with you on our research findings.

For more information on how web-topia can help your site achieve higher rankings and positions in the major search engines, please Contact Us.