Ethical SEO

There are many search engine marketing companies that invest a lot of time in utilising non ethical SEO techniques in order to gain top search engine positioning for their clients.

This is known as spamming. Spamming the search engines is not an effective use of time or money. We only use ethical SEO techniques.

Types of spamming include:

Promoting keyword phrases that are not related to your web site
Keyword stuffing and stacking
Hidden and tiny text
Hidden links
Artificial links otherwise known as link farms
Redirecting pages or page swapping
Duplicate pages, doorway pages, gateway pages and mirrored pages
Cloaking
Plus many other non ethical SEO methods

The above spamming techniques are used with the primary aim of improving search engine rankings rather than providing useful content for visitors.

One of the main reasons why we only use ethical SEO is that search engines are becoming more accurate and sometimes the search engines can penalise or permanently ban web pages from their index's.

At web-topia we have encountered many sites that have used many of the above non ethical SEO techniques and we prefer not to undertake any work on these sites.

Any sites that have used spamming techniques, regardless of whether or not the owner was aware of these methods, our advice would be to Contact Us and start the search engine optimisation from the beginning. This would involve re-designing the web site and starting a new search engine marketing campaign.

web-topiaonly use ethical SEO. web-topia do not endorse or promote any spam techniques under any circumstances.

For more information on how web-topia can help your site achieve higher rankings and positions in the major search engines, please Contact Us.